In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. It's been ages and we are generating leads for almost all the major brands through Email-Marketing. We generate more than 200-300 leads on daily basis for some of our Banking and Real Estate clients.
There are two types of leads in the lead generation market:
Sales Lead: Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc.
These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force.
Sales leads are commonly found in the mortgage, insurance and finance industries.
Marketing Leads: Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads marketing leads are sold only once.
Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
Capture qualified sales leads through high quality content and targeted:
1. Inbound marketing— blogging, guest blogging, blogger outreach, blog syndication, social media updates, social media engagement, SEO on-page optimization, premium content (eBooks, infographics, videos, webinars), calls-to-action, landing pages.
2. Demand generation— paid search (ppc), social media ads, banner ads, native ads, email marketing, direct mail, print ads, media ads, tradeshows, speaking engagements, personal networking.